In a decisive move, Jumia is shuttering its food delivery service, Jumia Food, across its operating countries, including Nigeria, Kenya, Morocco, Ivory Coast, Tunisia, Uganda, and Algeria, by the end of December 2023. The company will now focus on its core physical goods business and the Jumia Pay platform across its 11 countries of operations.

Since its inception, Jumia Food experienced fluctuating fortunes, with a significant 82% year-over-year growth in 2021, reflecting the company's strong foothold in the food delivery segment. However, in 2023, the company saw a marked decline in Quarterly Active Consumers and Orders.

Parallel to Jumia Food's shutdown, Bolt Food, another significant player in the African food delivery market, announced its exit from Nigeria and South Africa in December 2023. Bolt Food's departure, despite its expansion efforts in major Nigerian cities like Lagos, is attributed to economic downturns.


Culled: https://techpoint.africa/2023/12/14/jumia-food-shutdown-nigeria-2023/

Knew it was only a matter of time before that line of business would collapse. Nigerians are too poor to order food online despite the effort to even make it affordable. No, thanks to this evil government.