Many business owners think that online marketing involves
setting up a website and waiting for the traffic to roll in,
but things aren’t that simple.

In order for your website to really work for you, it needs to have a
comprehensive marketing plan in place.  That doesn’t mean you need to
spend thousands of naira on an ad agency!  You can easily do everything yourself.

In this series, I’m going to let you in on some of the things
you can do to make the most of your company’s, personal website accomplish it purpose. 

You’re going to learn how to use your website properly,
how to use your online presence to stay in touch with current customers and
develop loyalty, while also bring in new customers, and how to get more traffic to your website.


Series #1

Your Website

A lot of businesses spend thousands of naira/dollars to have a website built,
thinking it needs all sorts of bells and whistles, but the fact is,
most businesses do NOT need a complex and expensive website.
Most businesses need nothing more than a 1-5 page website that
tells people a little bit about their company and products, offers contact information,
collects visitor details, and perhaps offers coupons or other incentives.
You’ll need to be certain your website is optimized for search engines. 
Just make sure you have phrases that relate to your business in page titles and content.
It should also be professional and attractive so you can let potential customers
know that your company can be trusted. 
If your website is poorly put together, it will give the impression that your company is shady.
Don’t use Flash!  Websites should be done in HTML/CSS, but Flash should be
reserved only for minor visual elements.  You'll want your site to be compatible in every browser!

This is the end of the first series, 

Web Design Company in Nigeria

Building a List

It’s important not only to get new customers, but also to keep existing ones loyal and happy.
By building an email list, you can keep in touch with both current and potential customers, reminding them of the presence of your business, and hopefully to shop with you again!
This means you need to get potential customers on your list, but also as many of your current customers as possible. You can have flyers, stickers, or business cards with your web address on them that you give to every customer who buys something from you. Make sure to point out that you will email special offers, announcements about new products or services and special events, and discounts and coupons from time to time.
Offering discounts and coupons to your email list will keep them loyal and shopping with your company instead of your competitors!