In a resounding victory for Nollywood, Funke Akindele’s latest film, “A Tribe Called Judah,” has achieved a remarkable feat by grossing over 1 billion Naira within just three weeks of its release.


This unprecedented success places the movie as Nigeria’s highest-grossing Nollywood title ever, surpassing all expectations and rewriting the industry’s record books.

The journey to this extraordinary achievement began long before the film hit the cinemas. Akindele, known for her strategic approach to promoting her projects, took a bold step by converting her social media platforms into a campaign hub for “A Tribe Called Judah” weeks before its December 15, 2023 release.

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Through a meticulously planned social media blitz, Akindele made over a hundred posts, collaborating with popular celebrities and content creators like Nasboi, Layi Wasabi, and Sydney Talker to produce unique promotional content that resonated with her massive following.

What set Akindele’s promotional strategy apart was the creation of exclusive merchandise for the film. By distributing these items to fellow Nollywood stars along with invites to the movie premiere, she generated a buzz that permeated the industry.