As an Amazon seller, one of the most difficult challenges you may face is optimizing your Amazon Sponsored Products Campaign, or PPC campaigns. While creating and launching a campaign is simple, continuous optimization can significantly increase your sales on the platform.

According to reports, six out of ten Amazon sellers struggle with PPC campaigns. This means that many people are making critical mistakes that can raise their ACoS (Advertising Cost of Sales) without providing a significant ROI. So, how can you avoid these mistakes and get the best results from your Amazon ads?

By understanding and implementing the appropriate Amazon PPC strategies. This means increased visibility, ad efficiency, and a larger market share. While there are numerous methodologies available, we've compiled a list of the top ten Amazon PPC strategies that can help you create high-performing ad campaigns and increase sales. If you have a business on Amazon and you want to run an Amazon PPC campaign for your business then you should hire an amazon ppc agency to do this for your business.

Strategies for optimizing your Amazon PPC campaigns

Amazon PPC campaigns use a pay-per-click model, which means you only pay if a potential customer clicks on your ad. However, in a competitive marketplace such as Amazon, you must optimize your campaigns to maximize results. Here's an overview of the top ten Amazon PPC strategies to help you get the best results.

Harvest keywords
Keywords are the foundation of any PPC campaign. These are the keywords that potential customers use when searching for products on Amazon. To effectively optimize your campaigns, you must identify and harvest relevant keywords that potential buyers are looking for.

Begin your keyword research by using tools such as Google Keyword Planner or our Amazon keyword tool to identify high-volume keywords related to your products. Amazon's auto-suggest feature can also identify relevant long-tail keywords that potential customers type into search queries.

Remember that the more specific and targeted your keywords are, the better your chances of reaching out to potential buyers and converting them into paying customers. Don't rely on the most popular terms; instead, use long-tail, less competitive keywords with lower cost-per-click (CPC) and higher conversion rates.

For example, if you sell organic skincare products, rather than using broad terms like "skincare" or "natural beauty," you could use more specific and targeted keywords like "organic face moisturizer" or "vegan anti-aging serum." Customers searching for these terms have a better idea of what they want, which increases the likelihood that they will click on your ad. If you don’t know how to harvest keywords then you should hire an amazon ads specialist to do this for your business.

Optimize product listings using keywords
In addition to using keywords in your PPC campaigns, you must also optimize your product listings for those keywords. This makes it easier for potential customers to discover your products through organic search on Amazon.

One way to accomplish this is to use high-volume, relevant keywords in your product titles and descriptions. Also, make sure to use bullet points and concise descriptions to highlight your products' benefits and features. HTML formatting can improve your listings' visual appeal and readability.

Another important aspect of product listing optimization is to include high-quality images that highlight your products. This can have a significant impact on customer purchasing decisions, increasing the conversion rate of your Amazon advertisements.

Optimized product listings not only improve organic search visibility, but they also contribute to the relevance of your ads in Amazon's algorithm. This can lead to improved ad placement and a lower campaign ACoS.

Include negative keywords
Negative keywords are search terms where you do not want your ads to appear. Adding negative keywords to your campaigns ensures that your ads are only displayed to potential customers who are likely to buy your products. Limiting the number of keywords may appear counterintuitive, but it can help improve campaign performance and reduce Amazon PPC costs.

Take the time to review and analyze your search term reports on a regular basis. This will assist you in identifying any search term with a high click-through rate but low conversions, indicating that the keyword is irrelevant to your products. Your review may also uncover duplicate keywords that are competing in your campaigns.

For example, if you sell high-end luxury watches, you might want to include negative keywords like "cheap" or "affordable." This will prevent your ads from being displayed to customers looking for lower-priced items, allowing you to focus on potential buyers willing to pay a premium for high-quality products.

Once you've identified negative keywords, add them to your campaign's negative keyword list to keep them from triggering your ads in the future. Furthermore, you can use keyword match types to refine your negative keywords and have more control over when your ads appear.

Use a large budget during peak conversion times
Amazon PPC, like any other marketing campaign, requires careful planning and timing. You want to spend your ad budget on days and times when your target audience is most likely to buy. But how do you calculate these peak conversion times?

The first step is to examine the sales dashboard in your Seller Central account. Look at the data from the previous three or four months and sort it by day to see which days of the week have the most conversions. Using this information, you can also narrow down to specific times of day.

For example, if you sell beauty products and notice that sales are highest on Fridays and Saturdays between 6 and 9 p.m., you should increase your advertising budget during these times. This is referred to as dayparting. This ensures that your advertisements are displayed to potential customers when they are most likely to buy.

It's also critical to consider any outside influences on sales, such as holidays or industry events. Adjust your ad budget to maximize conversions during these peak times.

Our marketplace intelligence tool can help you manage your ad budget during peak conversion times. This allows you to understand customer behavior in order to show profitable ads, collect a variety of reports to activate your ad listings, and optimize your budget utilization.