Transsion Holdings, manufacturer and maker of Tecno phones, has emerged as the leader of smartphone sales by volume in Africa, surpassing Samsung and Apple, according to a recent report.

The report by Hong Kong-based firm Counterpoint Research revealed that Tecno smartphone shipments grew by 77 per cent year on year in Q4 2023.

This growth helped Transsion surpass Samsung and Apple in sales across the Middle East and Africa for the first time.

According to the report, Tecno’s sales were primarily driven by smartphones priced around US$150. Some of these phones include models such as the Tecno Pop 7 and the Camon 20 Pro that have become popular with consumers.

The report also noted that Tecno had already surpassed Samsung in African sales since 2020, thanks to the successful launch of phone models in the lower price band and continued market spending.

Yang Wang, a senior analyst at Counterpoint Research, explained that the growth Transsion enjoyed in 2023 was as a result of the improved macroeconomic environment across most countries in the region.

Wang added that Tecno dominated the smartphone market with its continued investments in marketing and channel penetration, alongside ambitious plans to launch high-end smartphones such as foldables and flip phones, leading to increased visibility and credibility among audiences.

The report noted that Tecno, Infinix and iTel together accounted for 48 per cent of the smartphone market in Africa in 2023. Tecno's market share in 2023 was 26 per cent, while Infinix and iTel had 12 per cent and 10 per cent market shares, respectively.

Realboygenius:
Transsion Holdings, manufacturer and maker of Tecno phones, has emerged as the leader of smartphone sales by volume in Africa, surpassing Samsung and Apple, according to a recent report.

The report by Hong Kong-based firm Counterpoint Research revealed that Tecno smartphone shipments grew by 77 per cent year on year in Q4 2023.

This growth helped Transsion surpass Samsung and Apple in sales across the Middle East and Africa for the first time.

According to the report, Tecno’s sales were primarily driven by smartphones priced around US$150. Some of these phones include models such as the Tecno Pop 7 and the Camon 20 Pro that have become popular with consumers.

The report also noted that Tecno had already surpassed Samsung in African sales since 2020, thanks to the successful launch of phone models in the lower price band and continued market spending.

Yang Wang, a senior analyst at Counterpoint Research, explained that the growth Transsion enjoyed in 2023 was as a result of the improved macroeconomic environment across most countries in the region.

Wang added that Tecno dominated the smartphone market with its continued investments in marketing and channel penetration, alongside ambitious plans to launch high-end smartphones such as foldables and flip phones, leading to increased visibility and credibility among audiences.

The report noted that Tecno, Infinix and iTel together accounted for 48 per cent of the smartphone market in Africa in 2023. Tecno's market share in 2023 was 26 per cent, while Infinix and iTel had 12 per cent and 10 per cent market shares, respectively.

https://africa.businessinsider.com/local/markets/tecno-sold-more-smartphones-in-africa-than-samsung-and-apple-in-2023/2x9yvze

Realboygenius:
Transsion Holdings, manufacturer and maker of Tecno phones, has emerged as the leader of smartphone sales by volume in Africa, surpassing Samsung and Apple, according to a recent report.

The report by Hong Kong-based firm Counterpoint Research revealed that Tecno smartphone shipments grew by 77 per cent year on year in Q4 2023.

This growth helped Transsion surpass Samsung and Apple in sales across the Middle East and Africa for the first time.

According to the report, Tecno’s sales were primarily driven by smartphones priced around US$150. Some of these phones include models such as the Tecno Pop 7 and the Camon 20 Pro that have become popular with consumers.

The report also noted that Tecno had already surpassed Samsung in African sales since 2020, thanks to the successful launch of phone models in the lower price band and continued market spending.

Yang Wang, a senior analyst at Counterpoint Research, explained that the growth Transsion enjoyed in 2023 was as a result of the improved macroeconomic environment across most countries in the region.

Wang added that Tecno dominated the smartphone market with its continued investments in marketing and channel penetration, alongside ambitious plans to launch high-end smartphones such as foldables and flip phones, leading to increased visibility and credibility among audiences.

The report noted that Tecno, Infinix and iTel together accounted for 48 per cent of the smartphone market in Africa in 2023. Tecno's market share in 2023 was 26 per cent, while Infinix and iTel had 12 per cent and 10 per cent market shares, respectively.

https://africa.businessinsider.com/local/markets/tecno-sold-more-smartphones-in-africa-than-samsung-and-apple-in-2023/2x9yvze

Ekanem66:
This is not surprising to me due to the fact that Tecno Mobile did not only innovate good phones but they also put in efforts in their brand's advertisment. Nice one Tecno

Realboygenius:
Transsion Holdings, manufacturer and maker of Tecno phones, has emerged as the leader of smartphone sales by volume in Africa, surpassing Samsung and Apple, according to a recent report.

The report by Hong Kong-based firm Counterpoint Research revealed that Tecno smartphone shipments grew by 77 per cent year on year in Q4 2023.

This growth helped Transsion surpass Samsung and Apple in sales across the Middle East and Africa for the first time.

According to the report, Tecno’s sales were primarily driven by smartphones priced around US$150. Some of these phones include models such as the Tecno Pop 7 and the Camon 20 Pro that have become popular with consumers.

The report also noted that Tecno had already surpassed Samsung in African sales since 2020, thanks to the successful launch of phone models in the lower price band and continued market spending.

Yang Wang, a senior analyst at Counterpoint Research, explained that the growth Transsion enjoyed in 2023 was as a result of the improved macroeconomic environment across most countries in the region.

Wang added that Tecno dominated the smartphone market with its continued investments in marketing and channel penetration, alongside ambitious plans to launch high-end smartphones such as foldables and flip phones, leading to increased visibility and credibility among audiences.

The report noted that Tecno, Infinix and iTel together accounted for 48 per cent of the smartphone market in Africa in 2023. Tecno's market share in 2023 was 26 per cent, while Infinix and iTel had 12 per cent and 10 per cent market shares, respectively.

https://africa.businessinsider.com/local/markets/tecno-sold-more-smartphones-in-africa-than-samsung-and-apple-in-2023/2x9yvze

oz4real83:
Unfortunately, the money Nigerians spend on the tecno phones used to be the same money enough to buy high models of iPhones and Samsung phones . I saw a tecno phone some weeks ago with a price tag of over 400k , i couldn't even say anything

Uchechiokpara39:
Fact...

As the economy is for the past years... People can afford TECNO phones more than any other brand.

They already started doing luxury phones. Also for high class earners. What more can we ask in these country?

AyodejiFelix:
The brand is really trying it best and their performance lately is commendable

Dontmakenoise:
This should be true cuz you'd see at least one random person using two of their series in nigeria how they made it in other African countries too is something commendable then. the affordability approach to the market is a plus for them too and all these easybuy functions