A comprehensive marketing strategy must include various elements to capture the biggest possible audience for your business. Working with a professional marketing agency is a great way to achieve this and free your own time to focus on what’s most important for you – running your business itself.

Does your marketing agency offer video marketing in its list of services?

Video is a great way to put your brand into consumer consciousness. By creating and publishing content that’s entertaining, informative, inspiring, or motivating, you can more effectively captivate your target audience and generate new leads. Ideally, you will also boost conversion rates build a stronger, more loyal following and also establish your authority in your industry.

The Business Benefits of Videos

Most businesses now use video for marketing, achieving revenue growth significantly faster as a result. This is because video dramatically increases audience engagement for website traffic and landing page dwell times and improves the performance of social media posts.

For B2B marketers, video content converts more than any other type of content.

A video on a landing page can increase conversions by almost double, and ads with video have the highest clickthrough rates. Video is now arguably the most popular way to share content online, including but not limited to YouTube, TikTok, Instagram, Facebook, GIFs, and more.
Almost all of us now have a smartphone or tablet, so we can “go live” instantly for online meetings, interviews, social videos, webinars, chats, and much more.

How To Succeed With Video for Business

Your videos need to:

Communicate with your audience
Increase brand awareness
Showcase your offering
Boost conversions
Inform, inspire, motivate, and/or entertain
Enhance customer service

Understand that what you share personally is not always suitable for business sharing. You should consider your audience for business video content sharing and keep in mind that they are your clients and prospects – so you need to keep it professional and on-brand.

Why Create Videos for Business?

Increase Brand Awareness - Video offers a fantastic opportunity to build awareness for your brand and offering. It lets you underpin your brand identity, tell stories, genuinely connect, enhance customer service, and share authentic customer testimonials to prove your worth.
Search Engine Optimisation – Ranking high on search engine results pages (SERPs) is how the right audiences find your business online when they are actively seeking the solutions they offer. High-quality, relevant video is great for SEO - especially YouTube videos!
Maximise Trust - Business success requires trust – it is the cornerstone of loyalty and ongoing engagement. Your video focus should be not on hard selling but providing interesting, motivational, or inspirational content that informs and entertains.

If your current digital marketing provider is not offering video as part of their services, you should consider whether it may be time to speak with a new marketing agency. Video marketing growing in popularity and importance and is an important aspect of sustaining business growth and success. A clever video strategy can achieve tangible results for higher engagement, website visits, conversions, and brand loyalty. They are also great for generating new leads and enhancing your social media offerings.

Do some research, make a shortlist, and have a chat with some expert video marketing agencies near you. You will reap big rewards!