You could start by suggesting specific, manageable ways to promote their stories, such as:

1. **Social Media**: Encourage them to share excerpts, updates, or behind-the-scenes insights about their writing process on platforms like Twitter, Instagram, or Facebook.

2. **Writing Communities**: Suggest joining writing groups or forums where they can connect with fellow writers and readers who might be interested in their work.

3. **Blogging or Guest Posts**: If they enjoy writing, they could consider starting a blog or submitting guest posts to relevant websites or blogs to showcase their writing and gain visibility.

4. **Collaborations**: Suggest collaborating with other writers or creators on projects, such as joint promotions or cross-promotions, to expand their audience reach.

5. **Email Newsletter**: Encourage them to start an email newsletter to keep subscribers updated on new releases, events, or other writing-related news.

6. **Local Events or Bookstores**: If possible, attending local literary events or arranging book signings at nearby bookstores can help them connect with potential readers in their community.

By presenting these options as manageable and potentially beneficial for their writing journey, you might be able to convince your friend to give promotion a try.
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