In a recent appearance on “The Big Convo” podcast in Ghana, Nigerian hitmaker Joeboy, advocated for African superstars to rally behind local award shows.

He stated that Instead of fixating solely on the Grammys, we should unapologetically support our own institutions here in Africa.

Joeboy pointed out that while the Grammys enjoys global prestige, it remains fundamentally an American award. According to him, Its prominence is largely due to strategic positioning, but we often elevate it to the status of the ultimate accolade for African artists.

Joeboy urges fellow artists to prioritize African award shows just as fervently as they do the Grammys.

Beyond awards, Joeboy emphasizes the need for investment in the local Afrobeats system, stating that while ...........Read More https://nigeriansonline.org/the-grammy-is-a-us-award-lets-support-african-award-shows-joeboy/

You talk true joeboy, portable osun mo grammy