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E-commerce Culturally Relevant? - Culture - Nairaland

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E-commerce Culturally Relevant? by diffinlarge: 3:43pm On Jun 11, 2013
I am currently doing a research project about Africa and specifically Nigeria for an E-Commerce class. Reading websites from search engines is fine but it does not give me an understanding of how using a website like biborbuy works or websites similar to that. I was hoping to hear some feedback about this topic. I read a lot of articles about how people would rather go shop in person than online. Is this true?

Thanks

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