Site Design Strategy
When designing your website, there are many different areas that you need to focus on.
Utility
Make sure that your website is functional for your users. This means that you website should be responsive, have easily accessible contact forms, and have content that visitors find useful.
Navigation
You also need to make sure that visitors can navigate your site easily, and find the information they want quickly. This will not only keep visitors on your website longer, but build trust and help convert visitors into customers.
Focus
When creating content for your website, you want to establish a focus for each page. This means you should form a logical structure for your entire website and organize the content based on your primary services, and categories of these services. This will help your target specific search terms in Google, and get more traffic to your website.
Define Conversion
When setting up your website, you need to have an idea of what you consider a conversion. This can be anything from a contact form filled out, to a phone number that you are tracking. You can then track these conversions in Google analytics and determine where your leads are coming from. Website Copy
SEO
You will need to make sure that you optimize all of your content to target the search terms that are relevant. This means you should integrate the search phrases that your customers will be entering into google. Answer Questions Customers Might Have Make sure that you are considering any questions your customers might be asking themselves when you are writing your content. If you are able to address any concerns they might have, you will have a greater chance of turning them into a customer.
Establish Social Proof
Establishing social proof through reviews and case studies is another great way to show visitors why they should choose you over your competitors.
Meta Information
When making your website, make sure that all of your meta titles and meta descriptions are the proper length and relevant to your keywords.
Site Load Time
Site load time is a factor that is often overlooked. A slow loading website can deter many visitors away and provide a bad user experience.
<b>Ranking</b> Check to make sure that you are ranking for search terms, and if not, you will need to come up with a strategy for which search terms you want to focus on. Promote Your Website

<b>Around The Web</b> Part of an effective SEO campaign involves spreading the word about your website. This involves finding related websites, forums, and review sites to list your business. You can also use press releases and articles to get more links to your website.
<b>Social Media</b> Make sure that your website is listed on major social media sites and try to post regularly to connect with your customers.