President Umaru Yar'Adua on Tuesday in Abuja unveiled and launched the logo and slogan of the "Re-branding Nigeria'' campaign. The slogan is: "Nigeria: Good People, Great Nation.''

YarAdua challenged Nigerians not to perceive the campaign as another ceremony or exercise in sloganeering. He said it should be perceived as a genuine attempt at enduing every Nigerian with a renewed commitment to the regeneration of the country. "The campaign signals a new dawn in our collective quest to entrench a culture of moral rearmament and ingrained positive values of resilience, diligence, transparency, accountability, and selfless service. It is to entrench our faith in God and abiding pride in our country's values which would not only drive the maximisation of our creative and productive energies, but also help galvanise a shared and progressive future," he said.

Yar'Adua, represented by Vice-President Dr Goodluck Jonathan, noted that if Nigeria must meet its Millennium Development Goals and actualise the Vision 20-2020, the nation must put the requisite institutional _and structural frameworks in place. This, he said, was for national reorientation toward fostering a positive perception of Nigeria at home and within the international community. Yar'Adua frowned at those who perceived the "Nigerian Brand" as being synonymous with all things negative, "with the result that some people have come to believe that it is impossible to reverse this mindset."