A total of N2b was spent by religious bodies on advertising last year. This accounted for about 14% of N98b spent by major brands in 2010″ MediareachOMD (appeared on Businessday Page 8, 16/8/2011)

Religious Bodies – N2b (N1.52 on TV, N274m on Radio, N142m on print media)

Banking & Finance – N3.5b

Public Sector – N3.6b

Milk and Dairy – N1.8b

Soft Drinks  – N1.5b

Education and Imparting Knowledge – N1b

Culled from Businessday Page 8, 16/8/2011

http://resourcedat.com/2011/08/2010-advertising-spend-by-major-brands-in-nigeria/

so?

thats why pastors put so much pressure on paying tithes and all these offerings.

At least you know where the money is going into

Azibalua:

At least you know where the money is going into

very funny. my own concern is how people will just come out with some dumb statistic. how did they know the budget of a church with regards to publicity. its mere malicious assumption.

^^^
Yes the money is going towards the advertisement of their individual brands with the aim of growing their individual churches and making more revenue from increased members just like any other business the annoying is that most of them claim they are using the money to spread the gospel yet the gospel of christ is not evident in their so called churches.

Joagbaje:

my own concern is how people will just come out with some dumb statistic. how did they know the budget of a church with regards to publicity. its mere malicious assumption.

They don't need your budget. They worked with actual spending. What you paid to media.

Azibalua:

At least you know where the money is going into

we know why the gospel is 'unnecessarily' expensive.

yes the gospel is expensive cos the Media charges too much for Adverts

took it right out of my mouth

As one of those that are closer to the church admin, i know how much that comes in and i know whats left after paying MITV and OGTV close to N500,000 every week. At times we even owe them in situations where both the offerings and tithes arent up to N200,000 weekly. Yet the pastors needs to be paid, church rent and other miscellaneous

Zikkyy:

we know why the gospel is 'unnecessarily' expensive.

It's is very expensive,but it's not a problem the more expensive it is the bigger the church gets

toba:

yes the gospel is expensive cos the Media  charges too much for Adverts

It's business. They are in it for profit. Is your church in business for profit?

toba:

As one of those that are closer to the church admin, i know how much that comes in and[b] i know whats left after paying MITV and OGTV close to N500,000 every week[/b]. At times we even owe them in situations where both the offerings and tithes arent up to N200,000 weekly. Yet the pastors needs to be paid, church rent and other miscellaneous

It's obvious your marketing strategy is not working. If the advert cost exceed church revenue, why continue? you end up putting unnecessary pressure on current members to meet up.

Zikkyy:

It's business. They are in it for profit. Is your church in business for profit?

How im i supposed to know that? im not a full time pastor. Have u seen a church like business before?

N2bn is not 14% N98bn.

The total from all the categories listed was N13.4bn, and N2bn is approx 15% of this.

God did not send anybody to preach the gospel advertise on MITV or OGTV or any other TV. End of story.

It is much better that a "church" (a) teaches its own members godliness (rather than all this rubbish "prosperity" and, (b) teach its members each to influence other people they come across with their own Godly behaviour and carriage; in other words each member is to preach the gospel, particularly by actions (including charity) and by words if necessary.

Zikkyy:

It's business. They are in it for profit. Is your church in business for profit?
It's obvious your marketing strategy is not working. If the advert cost exceed church revenue, why continue? you end up putting unnecessary pressure on current members to meet up.

The church continues because it is not a money making venture or organisation but its sole purpose is soul winning
so no matter the expenses made, the church will not suffer

Enigma:

God did not send anybody to preach the gospel advertise on MITV or OGTV or any other TV. End of story.

It is much better that a "church" (a) teaches its own members godliness (rather than all this rubbish "prosperity" and, (b) teach its members each to influence other people they come across with their own Godly behaviour and carriage; in other words each member is to preach the gospel, particularly by actions (including charity) and by words if necessary.

actually God sent us to preach to everybdy so we use all the mediums available

15 And he said to them, Go into all the world, and give the good news to everyone.
mark 16:15

Joagbaje:



very funny. my own concern is how people will just come out with some dumb statistic. how did they know the budget of a church with regards to publicity. its mere malicious assumption.

The statistics aren't actually dumb. It's really just a breakdown of advertising spending by sector.

It does not make any comment about the budget of any church, and it's unlikely that its intent was malicious since it was looking at all sectors.

However, that doesn't mean that people won't take extracts from the statistics and use them in whatever way they want.

SMDH. When he said go into the world and preach the gospel, was he regimenting us to restricted means?

In addition, thousands if not millions that saw the messages on OGTV and MITV throughout west african could have given their lives to christ and got breakthrough.

toba:

How im i supposed to know that? im not a full time pastor.

You should know. You were close enough to know the weekly expenditure and revenue

toba:

Have u seen a church like business before?

You complained bout the high cost of advert (charges by media houses). why spend that much on brand awareness (advert), competing with coca cola and Zenith bank (for attention)?

what's your point @ poster.

Azibalua:

It's is very expensive,but it's not a problem the more expensive it is the bigger the church gets

the bigger the problems resulting in pastor calling for more cash

mabell:

The church continues because it is not a money making venture or organisation but its sole purpose is soul winning
so no matter the expenses made, the church will not suffer

. . . . .but the congregation can suffer

Enigma:

God did not send anybody to preach the gospel advertise on MITV or OGTV or any other TV. End of story.

It is much better that a "church" (a) teaches its own members godliness (rather than all this rubbish "prosperity" and, (b) teach its members each to influence other people they come across with their own Godly behaviour and carriage; in other words each member is to preach the gospel, particularly by actions (including charity) and by words if necessary.

In-law, what kind of strategy is this now? How is the 'church' supposed to make money and sustain itself by teaching only 'holiness' and 'godliness'? Na 'godliness' pastor go chop? go use fuel private jet for the spreading of the gospel? na 'holiness' go supply air time on OGTV? all these spiritually antique words & concepts that you're flinging around that are out-of-date with the modern swankified church . . . abeg mind yaself oh.

toba:

SMDH. When he said go into the world and preach the gospel, was he regimenting us to restricted means?

What wrong with you adopting a means that yield the most returns? You don't have to adopt a particular approach because some other churches are already doing that.

toba:

In addition, thousands if not millions that saw the messages on OGTV and MITV throughout west african could have given their lives to christ and got breakthrough.

Did you ever consider the possibility that a larger percentage of your target audience already given their life to Christ?

you're just zigzagging all over the place with no clear point.

Zikkyy:

You should know. You were close enough to know the weekly expenditure and revenue

Smdh at this response. because i said im close to the church admin means i should know church is a business venture? SMDH at this ur very poor logic. Im not aware of any church being a business. can u please provide verifiable example or evidence that church is indeed a business?

Zikkyy:

You complained bout the high cost of advert (charges by media houses). why spend that much on brand awareness (advert), competing with coca cola and Zenith bank (for attention)?

Smdh once again at you. Who told u that the church is advertising like coke, Pepsi etc and not actually propagating the gospel on Tv? so all the media publications by  preaching and reaching out to pple are adverts that can be compared to what other nonreligious brand put up on Air?

now i know tpia is very correct in the exact way she described u as being zigzagging

What wrong with you adopting a means that yield the most returns? You don't have to adopt a particular approach because some other churches are already doing that.

Are u asking me such a rhetorical question? My response to Enigma was based on his submission. U never fully understood the premise of my post before quoting same. I will ask u were we told in the bible the specific approach to adopt in trying to convey the message of the gospel? were We also restricted to a particular sect or to the entire world?

Did you ever consider the possibility that a larger percentage of your target audience already given their life to
Christ?

Why should i? were We told in the bible that even christians can bacslide at certain points in their lives? were We told to stop preaching at a certain point on the assumption premise 'that a larger percentage of your target audience already given their life to
Christ?'
Smdh

Enigma:

God did not send anybody to preach the gospel advertise on MITV or OGTV or any other TV. End of story.

It is much better that a "church" (a) teaches its own members godliness (rather than all this rubbish "prosperity" and, (b) teach its members each to influence other people they come across with their own Godly behaviour and carriage; in other words each member is to preach the gospel, particularly by actions (including charity) and by words if necessary.

See dis bros.  .  .  You mean say after dem build these churches mega empires, make dem come dey preach old school tales by moonlight like this so??  

holiness ko,      


Seriously - I had a friend tell me to my face once that people are "bored" of hearing about righteousness, holiness, salvation etc.

toba:

Smdh at this response. because i said im close to the church admin means i should know church is a business venture? SMDH at this your very poor logic. Im not aware of any church being a business.

That's Okay. If you insist you don't know bout your church being a business.

toba:

Who told u that the church is advertising like coke, Pepsi etc and not actually propagating the gospel on Tv? so all the media publications by  preaching and reaching out to pple are adverts that can be compared to what other nonreligious brand put up on Air?

You mean you don't know No wonder you guys were chasing N200,000 with N500,000

toba:

Are u asking me such a rhetorical question?

You guessed right

toba:

U never fully understood the premise of my post before quoting same.

you think so?

toba:

I will ask u were we told in the bible the specific approach to adopt in trying to convey the message of the gospel? were We also restricted to a particular sect or to the entire world?

believing there are 'no restrictions' is not a license for wasteful spending. why over-burden the members with avoidable cost.

toba:

were We told in the bible that even christians can bacslide at certain points in their lives? were We told to stop preaching at a certain point on the assumption premise 'that a larger percentage of your target audience already given their life to
Christ?'

even if some other pastor is already serving this purpose?

That's Okay. If you insist you don't know bout your church being a business.

I still await u to give me verifiable evidence of how a church is now a business

You mean you don't know No wonder you guys were chasing N200,000 with N500,000

Smdh is that all u could deduse from my post? kindly go review it to decode the uncoded message i was passing. Is there anything that suggests we were chasing N200,000 with N500,000?